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The Blog: Content Marketing

Digital Marketing Channels and When to Use Them
Content Marketing | Digital |

Digital Marketing Channels and When to Use Them

When planning a digital marketing campaign, marketers are often faced with tough questions. To help make your job a little bit easier, we’ve broken down the top digital marketing channels and how you can best use them to help your business grow. 

Content Activation
Content Marketing | Digital | SEO

How To Guide: Content Activation

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

Social Engagement
Content Marketing | Digital |

The Three A’s of Social Engagement

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

Website Copywriting: How People Read Online
Content | Content Marketing | Copywriting | Creative | Digital | User Experience | User Experience (UX) | Website | Website Design

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Increasing Meaningful Interactions with White Space
Content Marketing | Digital | Interactive Design | User Experience | User Experience (UX) | Website Design | Websites

Increasing Meaningful Interactions with White Space

Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story. 

Drupal vs. WordPress
CMS | Content | Content Management | Content Marketing | Digital | Drupal | User Experience (UX) | Website Design | WordPress

Drupal vs. WordPress: Choosing the Best CMS for your Website

WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins.

Common SEO Traps
Content Marketing | Digital | Digital Marketing | Search | Search Engine Marketing | SEO | SEO

Common SEO Traps & How to Avoid Them

Search Engine Optimization, or SEO, is key for ranking high on search engines and driving organic traffic to your website.

Learn how to Optimize Customer Engagement
Content Marketing | customer engagment | Digital | |

Tools to Optimize Customer Engagement

Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.

Digital content marketing infographic
Content Marketing | Content Marketing | Digital | Digital Marketing |

Five Steps to Successful Digital Content Marketing [Infographic]

Content marketing could seem overwhelming as a concept. However, if broken down properly, it’s much more palatable and can be the largest weapon in your marketing arsenal. Whether you are looking to increase awareness, drive lead generation or create conversions, content marketing can provide the results you’re seeking.

Chatbot artificial intelligence
AI | Artificial Intelligence | chatbots | Content Marketing | Digital | uncanny valley | User Experience | User Experience (UX) | UX

The Uncanny Valley of Chatbot Artificial Intelligence (AI)

One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years. 

reaching millennials
brand accountability | Branding | branding | Content Marketing | Retail | |

Brand Accountability: A Millennial’s Perspective

Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what makes companies stand out. They’re baseline requirements.

elements of good ux
Branding | Content Marketing | Digital | Strategy | User Experience (UX)

Seven Components of User Experience (UX)

A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb.

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