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The Blog: Digital

The major trends of 2018, 2019 as well as predictions for 2020, all point to Instagram. These trends include the importance of social media Stories, the financial success companies are gaining from in-app shopping and the development of IGTV.

Content Activation
Content Marketing | Digital | SEO

How To Guide: Content Activation

You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?

Social Engagement
Content Marketing | Digital |

The Three A’s of Social Engagement

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

UX Design: A Process for Solving Problems
Digital | User Experience (UX) | Website Design

UX Design: A Process for Solving Problems

At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.

Website Copywriting: How People Read Online
Content | Content Marketing | Copywriting | Creative | Digital | User Experience | User Experience (UX) | Website | Website Design

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Designing Packaging for Digital Display
Branding | Creative | Digital | Retail

Designing Packaging for Digital Display

Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.

Increasing Meaningful Interactions with White Space
Content Marketing | Digital | Interactive Design | User Experience | User Experience (UX) | Website Design | Websites

Increasing Meaningful Interactions with White Space

Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story. 

Drupal vs. WordPress
CMS | Content | Content Management | Content Marketing | Digital | Drupal | User Experience (UX) | Website Design | WordPress

Drupal vs. WordPress: Choosing the Best CMS for your Website

WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins.

Common SEO Traps
Content Marketing | Digital | Digital Marketing | Search | Search Engine Marketing | SEO | SEO

Common SEO Traps & How to Avoid Them

Search Engine Optimization, or SEO, is key for ranking high on search engines and driving organic traffic to your website.

New 4Ps of Marketing
Branding | Digital | Strategy

The New 4Ps of Marketing for Modern Branding

Have you ever watched a vintage 1950s television commercial from a well-known brand? Outside of the obvious technological limitations, the way the marketing message was conveyed probably feels simple or even patronizing.

Learn how to Optimize Customer Engagement
Content Marketing | customer engagment | Digital | |

Tools to Optimize Customer Engagement

Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.

integrating ux into a business
Digital | Process | User Experience | User Experience (UX) | UX | Website Design | Workflow

Integrating UX in an Agile World

The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals.

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Greensboro & Winston-Salem Area
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High Point, NC 27265
336.886.1622
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Cary, NC 27511
336.886.1622