Choosing an Ecommerce Marketing Agency
Ecommerce is growing rapidly as consumers expect convenience and tailored shopping experiences. Not surprisingly, ecommerce sales have soared even higher in 2020 as the COVID-19 pandemic has caused shoppers to stay at home and avoid large crowds. In today’s competitive landscape, it’s critical to work with an agency that can put your brand right in front of the customer and drive revenue.
Top 5 SEO Strategies to Boost Organic Traffic to Your Ecommerce Website
Most ecommerce digital marketing strategies focus heavily on paid ads and social media, but an ecommerce specialist understands the value of search engine optimization (SEO). Having a sound SEO strategy can help your ecommerce site increase its Google search rankings and result in more converting traffic.
Four Retail Marketing Buzzwords You Should Know for 2021
COVID-19’s sudden impact on consumer shopping behaviors forced retail brands to adapt quickly. As the pandemic continues to affect the retail industry, preparing for 2021 is essential for brands to stay relevant to their audience and drive sales. Our digital and retail marketing specialists have identified four key buzzwords that retail brands should consider as they plan for the upcoming year.
5 Things to Look for in a Digital Advertising Agency
As marketing shifts further and further into the digital world, having an experienced digital advertising agency and a sound digital strategy is more important than ever. Finding the right digital agency can be challenging, but these five considerations may help you narrow your options and select the digital partner that’s right for your brand.
Digital Marketing for Manufacturers: Branding, SEO, & Website Design
Uncover the power of Digital Marketing for Manufacturers, where branding, SEO strategies, and website design seamlessly converge. Elevate your brand identity, boost online visibility, and create a compelling digital footprint tailored for manufacturing excellence.
Finding the Ideal Meal: Connecting with Pet Owners Earlier
In this second installment of a two-part blog series on pet food nutrition, Trone explores the multi-channel nature of pet owners who are researching their pets’ food.
UX Design: A Process for Solving Problems
At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined. A good problem statement serves as a guide that both feeds the creative process and helps keep the team on track when exploring new ideas and solutions.
Website Copywriting 101: Writing for How People Read Online
Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata. You need to understand your readers in order to write for them. Most people scan content and those that read, read very little. Users want to find what they need quickly and with minimum effort.
Designing Packaging for Digital Display
Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.
Tools to Optimize Customer Engagement
Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.
Integrating UX in an Agile World
The Agile methodology provides increased speeds and improved collaboration but wasn't intended for UX. There are still some key areas that will allow UX to flourish within the Agile world.
The Uncanny Valley of Chatbot Artificial Intelligence (AI)
One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years.