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The Blog: Insights

Your internet customers aren’t as loyal as you’d think. In fact, according to our March survey of nearly a thousand US home-internet customers, 22% of mid-tier and fiber-tier respondents would seriously consider switching providers if they experienced three to five buffering or lagging issues in a span of one week.

Based on a survey of nearly a thousand internet customers, more than 70% of mid- and fiber-tier respondents described their residence as a freestanding home. Just over 80% of mid- and fiber-tier respondents share their home internet with at least one other person (this number drops significantly for the basic tier).

Just under 80% of both mid- and fiber-tier respondents believe that their home internet service is a “basic amenity,” viewed on par with running water or electricity. From smart televisions to smart thermostats, the number of household electronics that require an internet connection is growing.

While throwing around the idea of doing a post on building an awesome infographic, it occurred to us, why not build an infographic to show how to build an awesome infographic? So here it is, complete with mermaid examples, our guide to making an amazing infographic. Enjoy.

Most of us have had an experience at some point or another when a brand’s customer service has wowed us and turned a negative experience into a positive one. For me, a standout was the time I was rush-shipped a new sound machine for our infant daughter after it suddenly stopped working in the middle of the night.

Through our recent 2016 Changing Pet Ownership Study, we uncovered generational insights among Millennial, Gen X and Boomer pet owners. Not surprisingly, Millennials are driving the most significant changes in pet ownership.

data
Insights | Pet | Retail

Don't Be Fooled by Bad Data

We constantly rely on data to point our clients in the right direction when shaping their brands. The quality of the solutions we deliver can only be as good as the data our research provides. Recently, we learned an important lesson in how sample size can affect both research results and the conclusions we draw from it.

pet health
Insights | Pet

A Study in Pet Health

In 2014, Trone Brand Energy fielded a proprietary study that examined how pet parents care for their animals. The goal was to help brands speak the health language of their audience. We explored trends, consumer perceptions and the differences between wellness and prevention to determine the opportunities and challenges facing brands today.

Branding | Insights | Retail

Transforming a Telco Brand at Gigabit Speed

Reimagining brand stories. Creating relevant communication plans. Intersecting with customers in digital and purposeful media. These components help Trone Brand Energy craft insightful messages that will convert telecom prospects into customers and customers into advocates.

Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal. Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size.

bite-size branding
Branding | Insights

Bite-size Branding

GenZers are fluent in a sort of visual vocabulary—a sophisticated short hand in their Snapchat-Instagram-Whisper-world that minimizes reading and maximizes their time. Millennials don’t read for many other reasons. They appear to be a little effort-challenged.

Content is arguably the most important thing on your website. In fact, it’s the main reason you have a website. If you are like most companies, you have a website to provide either content or functionality to your audience.

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