Facebook Twitter YouTube Instagram LinkedIn Wikidata
integrating ux into a business
Category:

Integrating UX in an Agile World

Angi Wesson, Director, Digital Content Strategy

The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals. Thus, UX may suffer during Agile workflows and sprints because they are not given ample time and resources to do their jobs.


This approach can leave large-scale projects without the consistency and integration that are key to the big picture. Thankfully, according to the Nielson Norman Group, all is not lost for UX professionals. They have identified some key areas that will allow UX to flourish within the Agile world.

UX and Development are on the Same Side

Communication between developers and UX professionals is crucial to making Agile work at its best. There must be a common understanding of project goals, not developers just relying on UX to simply push pixels. While it’s critical that developers respect and trust their UX counterparts, it’s UX’s responsibility to provide constructive feedback and design validation while working through the process together.

Leadership from UX Professionals

As a UX professional it’s not ok to sit in the background and let things slide through sprints without speaking up. UX needs to have an authoritative voice. They must exhibit their expertise by showing other members of the team their process and how it contributes to a better product. Allow other team members to sit in on user testing, for example, so they can have a better understanding of the UX point of view.

Management Must Know the Value of UX

Many successful organizations have executives that believe in the power of UX and see how it can provide a competitive edge. They bring in UX at the beginning of the project to help envision how it can be user-designed, not simply at the end when things just need to look pretty. Top-level executives need to understand the rich insights that can be gleaned from UX’s qualitative user-research methods.

Remember: Agile is Flexible

Agile methodology was invented with flexibility in mind. It wasn’t developed to be rigid, repeatedly following the same set of rules. It’s important to remember that the team doesn’t have all the answers at the onset of a project. They must collaborate and work through the process together. Stay nimble my friends!

Moving into an Agile world, it’s clear UX can become a valuable part of the process. It just takes the right team mindset and collaborative communication. Reach out to us when you are ready to integrate UX into your organization’s workflow.

 


Originally written for Temple University.
 
Resources:
https://www.nngroup.com/articles/agile-not-easy-ux/
https://www.uxmatters.com/mt/archives/2017/08/user-experience-and-agile.php
https://www.atlassian.com/agile/project-management

Related Articles

When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.

At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.

Website Copywriting: How People Read Online
Branding | Content | Copywriting | Digital | User Experience | Website

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Designing Packaging for Digital Display
Branding | Digital | Retail

Designing Packaging for Digital Display

Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.

Looking for a little firefly magic for your brand?

High Point

1823 Eastchester Drive
High Point, NC 27265

336.886.1622
Cary

201 Shannon Oaks Circle

Suite 202

Cary, NC 27511