Facebook Twitter YouTube Instagram LinkedIn Wikidata

A telecommunications company’s biggest asset? Communicating their brand story.

Storytelling is an attainable marketing strategy for companies of any size, even the most hyperlocal.

Because a compelling brand narrative is built on the strength of imagination and creativity—not wallet size. Local and regional telecom brands may find it seemingly impossible to compete with monstrous industry leaders like AT&T® and DirectTV.® But through strategic brand storytelling, the difference in marketing capabilities of large and small providers begins to dissolve. In fact, the smaller guys just may end up with the upper hand.

But how? It all starts with a story.

A compelling brand story has the power to create synchronicity between telecom providers and potential customers. That story lays the foundation for TRUST, LOYALTY and ADVOCACY—three things that are not built through a strictly transactional relationship. When a telecom brand’s story fosters an emotional connection with consumers, the foundation leads the consumer to reach out and establish a relationship of TRUST.

When the consumer finds the services delivered to meet (and even exceed) expectations, they come to realize that LOCAL and REGIONAL don’t have to mean “too small” but, instead can mean “JUST RIGHT.” And when something is just right, consumers stick with it, creating BRAND LOYALTY.


Try this experiment to see how your current brand story is working: ask three people in different departments to define what your company stands for. In other words—your story. If the answers don’t match, you have an ambiguous message.

And when someone’s got a good thing going, it’s human nature to want to TALK about how good you have it. A compelling and succinct story gives customers a language to communicate your brand. Their brand affinity spreads to friends and family who also need these services. That’s how loyal consumers become your biggest ADVOCATES.

As you continue to tell that COMPELLING brand story (and your advocates keep sharing that story), emotional connections are forged with more and more consumers and, before you know it, they’ve all begun thinking the same way. Your way.

We can help you refocus and reenergize your brand story.
Contact Nicole Donoghue, Branding Specialist
336.812.2061 or 203.952.8312



Related Articles

Website Copywriting: How People Read Online
Branding | Content | Copywriting | Digital | User Experience | Website

Website Copywriting 101: Writing for How People Read Online

Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.

Designing Packaging for Digital Display
Branding | Digital | Retail

Designing Packaging for Digital Display

Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.

Have you ever watched a vintage 1950s television commercial from a well-known brand? Outside of the obvious technological limitations, the way the marketing message was conveyed probably feels simple or even patronizing.

developing a creative brief
Advertising | branding | Branding | Creative Brief | Insights | Strategic Thinking

New Thoughts for an Evolving Creative Brief

We believe that the creative brief, like most things in marketing, is a living, responsive document that changes with time. This means that in order to develop a creative brief, we must continually challenge our own thinking to deliver more relevant strategies to account for the increased complexity of the marketing mix.

Looking for a little firefly magic for your brand?

High Point

1823 Eastchester Drive
High Point, NC 27265


201 Shannon Oaks Circle

Suite 202

Cary, NC 27511