Tools to Optimize Customer Engagement
Customer engagement is the connection between customer and brand. It encourages customers to interact and share their experiences with the brands they support. Positive and strong customer engagement can grow a brand substantially, while lackluster or negative customer experiences can potentially deal businesses a fatal blow.
Enterprise SEO Services
Trone offers comprehensive SEO services meticulously crafted for large-scale businesses, engineered to reach your goals & increase your organic website traffic.
Integrating UX in an Agile World
The Agile methodology provides increased speeds and improved collaboration but wasn't intended for UX. There are still some key areas that will allow UX to flourish within the Agile world.
Three Ways to Differentiate Your Telecom Marketing Strategy: Product, Brand and Price
Since our earlier blog post about the telecom industry, Trone has taken another look at our Spring 2017 national survey of 980 home internet subscribers to uncover additional insights and ways for smaller, regional internet providers to more efficiently differentiate their marketing efforts from those of larger, national telecom companies.
The Uncanny Valley of Chatbot Artificial Intelligence (AI)
One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years.
Paid Media Agency
We specialize in paid media services tailored to maximize your brand's success online. From precision-targeted paid search advertising on Google Ads to strategic paid social media marketing across platforms like Facebook, Instagram, and LinkedIn, we ensure your campaigns deliver measurable results. With our focus on ROI excellence, we empower your business to thrive in the digital landscape.
Segmenting Home Internet Subscribers
Last Spring, Trone launched a national internet survey of home internet subscribers to find out how they understand their service, what activities they do online, what makes them frustrated and how they shop. The 980 respondents who completed the survey represented several classes of telecom providers—from the largest national home internet providers to much smaller regional providers.
Segmenting Home Internet Subscribers
Last Spring, Trone launched a national internet survey of home internet subscribers to find out how they understand their service, what activities they do online, what makes them frustrated and how they shop. The 980 respondents who completed the survey represented several classes of telecom providers—from the largest national home internet providers to much smaller regional providers.
Why User Experience (UX) is Important to Branding
Branding and user experience (UX) are often considered two separate disciplines that only coordinate occasionally—say when redesigning a website. However, at its core, UX is about understanding users and then designing helpful products that encourage positive experiences.
Understanding Personas: A Guide for Marketing and Branding
In today's competitive marketplace, understanding your target audience is essential for effective marketing and branding strategies. One way to achieve this understanding is through the use of personas, which are fictional representations of your ideal customers based on real data and market research. In this article, we'll explore what personas are, how they can be used in marketing and branding, and provide practical tips for creating them.
Brand Accountability: A Millennial’s Perspective
Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what make companies stand out. They’re baseline requirements.
Seven Components of User Experience (UX)
A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact.