4 mins
The Emotional Charge of Discovering Your Brand Archetype
Getting to the heart of a brand story is rarely simple and is almost always an emotional process. A brand archetype informs not only the brand story, but also the brand behavior, marketing message tone and customer experience.
7 mins
10 Examples of Good User Experience (UX)
More and more people are talking about User Experience (UX) and how it can be a differentiator in a crowded marketplace or a selling point for B2B digital services. At its core, UX is about considering the needs of the people who will be using the product (website, app, etc.) you are designing and then going a step further and placing your users—not yourself or the CEO—at the center of the design process.