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telecom
Content Marketing | Digital | Retail | | Website Design

Digital Marketing is a Local Telecom’s Way to Stay Connected

You’ve heard it before—a smart digital marketing plan can play an important role in awareness advertising. Yeah, yeah, yeah. But for a local telecom, digital marketing can make your company seem ever-present (a big plus when you are a local carrier) but it can also help you strategically pinpoint potential users. And this isn’t theory.

review blog
Branding | Content Marketing | Digital |

Move over Testimonials. Reviews are now King.

This summer when my older son was home from college, we all found ourselves in the car with my younger son who was behind the wheel armed with his learner’s permit. As the car stopped, my older son proceeded to provide a mock Yelp review of the driver and the passenger experience. It was hilarious.

peepers
Content Marketing | Digital

Email Marketing in a Filtered World

Email filters have become extremely effective at parsing what they believe to be important. They are equally effective at hiding what should consume less of our attention.  As someone who receives hundreds of emails a day at work, I am eternally grateful. As a digital marketer, I am not pleased.

remarketing
Digital | | Retail | User Experience (UX)

Remarketing: Bringing Potential Customers Back

So you’re driving a ton of traffic to your website. Fantastic. You can tell from your analytics that people are engaged. They’re viewing multiple pages per visit and spending a lot of time digging around. Great. How about conversions? Maybe you’ve got a 5% conversion rate. Splendid. But flip that on its head.

digital language
Content Marketing | Digital | Retail | Website Design

The Digital Language of Millennials

Millennial consumers are bilingual. When it comes to shopping online, they speak the languages of trust and efficiency. Brands must weave these two ideas together to create a website experience that is candid and efficient enough for Millennials to actually stick around.

voice search
Digital | Retail | SEO

SEO Strategy for Voice Search

A Google or Bing search has always relied on entering text on the keyboard. But now, the exponential rise of the Voice Search cannot be ignored.

user testing
Digital | Strategy | User Experience (UX)

10 Things You Can Learn from User Testing

User testing comes in many forms and is essential to improving the user experience of your website or app. However, choosing the right user testing or research method can be tricky.

“In the old days of Virtual Reality,” is not a phrase that many people can use. But there was a first wave of VR, and some of the challenges we faced then are only now being overcome.

fantasy ad draft fb
Branding | Creative | Retail

Play Fantasy Ad Draft

As ad people, we look forward to S#%*@ B$&! commercials. No, that’s not a typo or error in the code—we just don’t underestimate trademark laws. Anyway, we enjoy the competition of the commercials so much that we made it a game everyone can play.

Two weeks into my internship, I had the luxury of speaking with Kelly Mullinax, an Account Supervisor at TBE, one on one. As we sat in Kelly’s office and spoke about work, future goals and a variety of aspirations, I managed to ask a pressing question on my mind.

Saying Merry Christmas seems easy enough.
               
But, just like with any communication, too many objectives can make
even the simplest holiday greeting not so simple.

millennial pet owner
Branding | Digital | Pet | Retail |

Three Tips for Training Millennial Pet Owners

Welcome Pet Brand Marketers to Millennial Training 101. At Trone Brand Energy, we understand that millennials can be a challenging breed of shoppers to reach. We’ve put together a series of training videos to help your brand answer common questions, including: How do you get a millennial to come when they’re called?

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622