User research and testing is recommended for every website. Project success depends on understanding the needs, desires, and habits of the end user.
Information from research serves as a guide during the project and testing ideas keeps the project going in the right direction.
In the beginning of a project, we use interviews, survey and ethnographic studies to understand user needs and create user personas. Several rounds of user testing is recommended to check progress and get feedback during information architecture, design and development. Our research services include: