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Diggo Case Study

Diggo is a veterinary research service that provides insight into what today’s pet owners think about veterinary care and their pets’ health. New to the industry, Diggo needed a brand identity and communication strategy, a cohesive marketing plan and an ecommerce website for prospects to purchase briefs.

Diggo Case Study

Diggo is a veterinary research service that provides insight into what today’s pet owners think about veterinary care and their pets’ health. New to the industry, Diggo needed a brand identity and communication strategy, a cohesive marketing plan and an ecommerce website for prospects to purchase briefs.

Branding

TBE established a simple brand story to help Diggo communicate this new concept in the veterinary world. We created the iconic Diggo name and logo—highlighting the words “dig” and “go”—to indicate how easy it is to explore the research and implement the retention and growth strategies provided.

Marketing

Our marketing specialists developed a branded presence for Diggo’s trade show debut. On-site trade show signage helped drive signups and complimentary brief downloads. We designed an email marketing campaign teasing upcoming briefs to build interest and a digital marketing campaign to drive veterinarians to the site.

Website

TBE designed a branded website to showcase Diggo content and how the service offers actionable steps for veterinary clinics to strengthen their position in the marketplace. This gated ecommerce site houses all brief content digitally and makes paid research viewable only as briefs are purchased.

Notable Accomplishments

Diggo was selected for the 2020 VMX conference Startup Circle Showcase as a new and noteworthy veterinary resource.

Capabilities
  Diggo Logo
  Diggo Website
  Diggo Tradeshow Booth

Want to elevate your brand and create meaningful connections?

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622