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Wrightsock Case Study

Wrightsock’s performance socks cultivated a strong word of mouth following among avid runners, hikers and athletes. The brand wanted to update their ecommerce website to better tell their technology story and make it easier for shoppers to purchase. They were also interested in growing their fanatical audience by engaging through social media.

Wrightsock Case Study

Wrightsock’s performance socks cultivated a strong word of mouth following among avid runners, hikers and athletes. The brand wanted to update their ecommerce website to better tell their technology story and make it easier for shoppers to purchase. They were also interested in growing their fanatical audience by engaging through social media.

Website

TBE refreshed the Wrightsock ecommerce website to demonstrate how technical performance enhances daily movement. We featured dominant movement-focused imagery and explained Wrightsock’s patented design for the performance-driven audience. We also made it easier for shoppers to filter and search based on their favorite activities.

Marketing

Our social media specialists developed an organic and paid social content approach for Wrightsock on Facebook and Instagram. We designed posts to engage new and veteran fans and strategically boosted content for greater relevancy and engagement.

Notable Accomplishments

Since the website launch in late September 2018, Wrightsock continues to see an increase in online sessions and online orders.

In just 18 months, Wrightsock nearly doubled their social media audience while keeping average paid media costs at half the apparel industry average due to strong targeting.

Capabilities
  Wrightsock social media
  Wrightsock social media
  Wrightsock social media

Want to elevate your brand and create meaningful connections?

TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622