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Finding the Ideal Meal: Connecting with Pet Owners Earlier

Finding the Ideal Meal: Connecting with Pet Owners Earlier

In this second installment of a two-part blog series on pet food nutrition, TBE explores the multi-channel nature of pet owners who are researching their pets’ food.

Making the Most of Mealtime: Opportunities for Pet Food Brands

Making the Most of Mealtime: Opportunities for Pet Food Brands

What will be the differentiator between pet food brands that find retail success and those that fail to do so? Thriving in this competitive market takes both a solid product strategy and a brand strategy that offers pet owners a way to connect to their own beliefs about food and nutrition.

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms

Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms

Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.

Designing Packaging for Digital Display

Designing Packaging for Digital Display

Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.

telecom marketing strategy research analysis

Three Ways to Differentiate Your Telecom Marketing Strategy: Product, Brand and Price

Since our earlier blog post about the telecom industry, Trone Brand Energy has taken another look at our Spring 2017 national survey of 980 home internet subscribers to uncover additional insights and ways for smaller, regional internet providers to more efficiently differentiate their telecom marketing strategy efforts from those of larger, national telecom companies. 

Home Internet National Survey

Segmenting Home Internet Subscribers

Through a national internet survey, we asked home internet subscribers how frequently they used their subscription for common daily activities such as emailing, surfing, shopping and even working from home. Four activities stood out—streaming videos, streaming music, listening to podcasts and online gaming. These, in conjunction with perceived home internet download speeds and service tier, yielded three distinct streaming segments.

reaching millennials

Brand Accountability: A Millennial’s Perspective

Brand accountability. Company transparency. Ethical business practices. Social awareness. As companies continue to hone which messages resonate with millennial consumers, or more importantly, which ones backfire, these trends are no longer what makes companies stand out. They’re baseline requirements.

Key things driving the telecom industry

Key Service Criteria Driving the Telecom Industry

We wanted to better understand the difference between how the subscribers of the biggest internet providers think compared to subscribers of the rest, including those who subscribe to smaller, regional internet providers.

holiday season

11 Brilliant Digital Tips for the Holiday [Retail Edition]

In the blink of an eye, we’re back to the holiday season. That’s right. It’s fourth quarter. Every year brings a host of new challenges for brands, and every year the online world takes a bigger piece of the holiday pie. If you don’t already have a digital marketing strategy in place, you're certainly cutting it close.

 

How To Improve Your Ecommerce Website User Experience

We all like websites that are easy to use better than hard ones, so it seems obvious to take the advice: “Make your website easy to use.” But it is truly worth the time and money?


TBE serves global and local clients from two NC locations:

Greensboro & Winston-Salem Area
1823 Eastchester Drive
High Point, NC 27265
336.886.1622
Raleigh-Durham Area
201 Shannon Oaks Circle Suite 202
Cary, NC 27511
336.886.1622