Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms
Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.
UX Design: A Process for Solving Problems
At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.
Website Copywriting 101: Writing for How People Read Online
Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.
Increasing Meaningful Interactions with White Space
Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story.
Drupal vs. WordPress: Choosing the Best CMS for your Website
WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins. While WordPress has a lot of name recognition, the lesser known Drupal has some benefits over WordPress worth considering.
Integrating UX in an Agile World
The Agile methodology has become very popular in software and digital development over the past few years. And rightly so. It provides increased speeds, improved collaboration and the ability to react quickly to changing market trends. However, it was built mainly for developers, not UX professionals. Thus, user experience may suffer during Agile workflows and sprints because they are not given ample time and resources to do their jobs.
Eight Examples of How to Use Psychology for Better User Experience
Creating websites with great user experience means focusing on the humans that will be using the site. Understanding human psychology is important for anyone who is involved in the design, content, information architecture or strategy of a website. I’ve chosen eight examples to showcase different psychological principles that can be used to improve website design.
The Uncanny Valley of Chatbot Artificial Intelligence (AI)
One of the biggest tech trends gaining steam in 2018 is the rise of artificially intelligent chatbots. Thankfully, none are hunting Sarah Conner or trying to run over Will Smith just yet, but the technology driving chatbots has made some impressive strides in the last few years.
Why User Experience (UX) is Important to Branding
Experiences with any brand touchpoint (including digital products) can either reinforce user perceptions of the brand or break them down. It's vital to a brand’s reputation that users have not only positive experiences with a company’s digital products, but experiences that reinforce the brand. Brand experience is user experience.
Seven Components of User Experience (UX)
A user’s experience with a website or app is made up of a variety of elements and moments in time. Every detail--from load time to aesthetics--has an impact. Luckily, Semantic Studios has created a big picture model of the components that influence user experience, also known as the UX Honeycomb. These seven components are: usefulness, desirability, accessibility, credibility, findability, usability and value. Many smaller elements fit into these broad categories. For example, aesthetics, brand and pricing strategies can all be a part of the user’s perceived desirability of an offering. The value of this model is that it can help give us a broad view of the positive characteristics of user experience.