Shopify, WooCommerce & Magento: Comparing the Top Ecommerce Platforms
Choosing the best ecommerce platform to showcase your products or services requires thoughtful analysis of your business model and objectives.
The Boom of Instagram and Other Trends to Follow
The major trends of 2018, 2019 as well as predictions for 2020, all point to Instagram. These trends include the importance of social media Stories, the financial success companies are gaining from in-app shopping and the development of IGTV. Together, these trends put Instagram high on the list of social media platforms your company not only needs to be on but should be using to its full potential.
How To Guide: Content Activation
You’ve set your business goals and objectives, now it’s time to activate strategies and tactics to meet those goals. But, where do you start?
The Three A’s of Social Engagement
When is the last time you heard back from a brand after giving it a shout out on your social media? Have you been acknowledged by a company on social media after you had a bad experience with them? To be an active participant in social media is extremely important for a brand.
UX Design: A Process for Solving Problems
At its core, user experience design is about solving problems. But before you can solve a problem effectively it must be properly understood and defined.
Website Copywriting 101: Writing for How People Read Online
Writing user-friendly website content requires you to understand your users, front-load important content, use plain language, check your tone of voice and consider metadata.
Designing Packaging for Digital Display
Ecommerce has changed the packaging paradigm. Traditional packaging is designed for shelf impression, logically. When stocked directly next to similar products competing for the same consumers, well-designed packages will emphasize the benefits that differentiate them from competition.
Increasing Meaningful Interactions with White Space
Would you rather hear a bedtime story read by a master storyteller or a master auctioneer? Pauses, variance in speed and dynamic inflection can help captivate an audience during a story.
Drupal vs. WordPress: Choosing the Best CMS for your Website
WordPress and Drupal are both content management systems (CMS) that have been around since the early 2000s. Both are open-source (meaning that the source code is made freely available and can be modified and redistributed) and have a strong community of developers who help extend the core functionality with additional modules/plugins. While WordPress has a lot of name recognition, the lesser known Drupal has some benefits over WordPress worth considering.
Common SEO Traps & How to Avoid Them
Search Engine Optimization, or SEO, is key for ranking high on search engines and driving organic traffic to your website. Incorporating SEO strategies can make a huge difference for your brand’s online presence, but if you take shortcuts, Google will notice and your ranking will drop. Avoid these SEO traps to make sure your website doesn’t get docked.